Brian Hoey

Vanderbilt University Press

Some people move to northern Michigan to get a fresh start in life. Brian Hoey, an anthropologist at Marshall University, calls them "lifestyle migrants." He’s studied this phenomenon in northern Michigan for years.

Hoey’s newest book is called Opting for Elsewhere and profiles people in their prime working years who choose to move to places like Traverse City.

“When I say lifestyle migration, I’m emphasizing migration that’s done for non-economic reasons,” Hoey says. “That people are moving for reasons that might be considered more about identity and what they feel is important in order to live a certain lifestyle to reemphasize things like family or community.”