Shankar Vedantam

After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.

Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

On this week's radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were five years old can influence our buying behavior when we're fifty.

People who spend time with young children know firsthand the power of music.

It's easy entertainment.

And any teacher who works in early childhood will tell you that singing can yield amazing results. "If we didn't sing the cleanup song, I don't think anything would have gotten cleaned up," says Laura Cirelli, who worked as an assistant at a day care center in the late 2000s.

But there may be other ways — surprising ways — in which music plays a role in raising a human.

This week, we look at the language we use around race and religion, and what it says about the culture we live in.

Are you racist?

It's a question that makes most of us uncomfortable and defensive.

Harvard University psychologist Mahzarin Banaji says while most people don't feel they're racist, they likely carry unfavorable opinions about people of color — even if they are people of color themselves.

Banaji is one of the creators of the Implicit Association Test, a widely-used tool for measuring a person's implicit biases. She says it's important to acknowledge that the individual mind sits in society.

Fighting miscommunication might seem an ironic choice for an actor whose comedy career was built on all the funny consequences of people misunderstanding each other.

But Alan Alda has made it his mission to help scientists — and the rest of us — communicate better.

It all started when he was hosting the PBS interview program Scientific American Frontiers. He pushed himself, and the scientists he interviewed, to have conversations — to really listen to each other, to connect with each other, and to try to understand one another's perspective.

It may sound like the plot of a movie: police find a young man dead with stab wounds. Tests quickly show he'd had Ebola.

Officials realize the suspects in the case, men in a local gang, may have picked up and spread Ebola across the slum. These men are reluctant to quarantine themselves and some – including a man nicknamed "Time Bomb" – cannot even be found.

This scenario actually unfolded in the West African country of Liberia in 2015. And what followed was a truly unconventional effort by epidemiologists to stop a new Ebola outbreak.

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Few topics send the media into a panic like the idea of hookup culture on college campuses. But are college students actually having more sex than their parents did a generation ago? Research suggests the answer is no.

Lisa Wade, a sociologist at Occidental College, says something has changed, though: In today's hookup culture, developing an emotional attachment to a casual sex partner is one of the biggest breaches of social norms.

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President Donald Trump's decision to temporarily ban immigrants from seven Muslim-majority countries and refugees from across the globe has set off a firestorm of protest. In airports and city streets across the U.S. and beyond, people turned out by the thousands over the weekend to protest the action.

Researchers have long been confused by what seems like a paradox: many people in America vote against their economic self-interests. Whether it's the working class conservative who wants a tax cut for the wealthy, or a member of the liberal elite who fights for safety nets that raise his own taxes — we don't always act in the way that would help us the most.

If you've ever visited the palm-lined neighborhoods of Beverly Hills, you've probably noticed that the rich and famous aren't the only ones drawn there.

Stargazers also flock to this exclusive enclave, seeking a chance to peer into — and fantasize about — the lives of movie stars and film directors.

Call it adulation, adoration, idolization: we humans are fascinated by glamour and power.

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