New station manager outlines plans for growth, creative digital content

Jan 6, 2015

The Interlochen Center for the Arts has hired a new leader for IPR News Radio, Classical IPR, and its digital services.

Sally Eisele begins her duties as General Manager at Interlochen Public Radio February 16, 2015.

Sally Eisele has spent the last 10 years managing an award-winning newsroom at WBEZ in Chicago, an organization known for its innovative programs and digital services.

Eisele says she comes to northern Michigan inspired by the potential for growth, and inspired by an arts organization where “creative content is born.”

“We want to be leaders in the creation of that kind of content in a way that serves the local community, but also has relevance well beyond northern Michigan,” she says.

Eisele says she wants to build connections between IPR and her former team at Chicago Public Media and other public media outlets in the Great Lakes region.

She says Interlochen Public Radio has a “great foundation” for growth. She calls the radio stations, “two top-notch radio services with a very local core.”

“This is not about really, major upheaval in the kind of programming we are offering through the terrestrial radio signal,” she says. “It’s about taking advantage… of the digital space to be able to both disseminate the content that we are already creating, as well as to use that space, and the broadcast signal, to initiate some new, original, creative ideas.”

Eisele takes the helm of Interlochen Public Radio February 16th.

Her newsroom won an Edward R. Murrow Award for overall excellence in 2013.