A longstanding trademark dispute over the use of the M-22 highway route marker has expanded into federal court. The issue already pending before the Trademark Trial and Appeal Board will now also be the subject of a lawsuit in U.S. District Court in Grand Rapids.
M-22 is the state highway that runs along Lake Michigan from Manistee to Northport and back down to Traverse City. A company based in Traverse City says it has exclusive use of the M-22 logo on clothing and other items like bumper stickers and pint glasses because of trademarks it has registered with the federal government.
Michigan’s Attorney General says the retail company cannot have trademarks like that. Bill Schuette says the highway name and logo belong to everyone.